Building an award winning brand campaign
By Design Graphics was honoured to collaborate with Milton Public Library on a brand campaign that won the John Cotton Dana Award for excellence in Public Relations.
Overview
The Milton Public Library contacted By Design Graphics to help them realize a new brand vision for the library. After consultations and proposals, we got to work building the elements, design and style that would become the new brand standard for Milton Public Library. Honey bees, honey combs and a theme of inspiration along with a fresh new colour palette and typeface evolved into the foundation of the brand. Upon finalizing the build of a comprehensive style guide, and over the course of 12 months, By Design Graphics designed numerous marketing communications pieces to support the brand including: a newly styled print newsletter, annual report, print ads, library cards, stationary, trade show displays & banners, window graphics, wall murals and digital collateral.
Approach
One word: collaboration. Milton Public Library had a strong vision for their new brand. By Design Graphics was hired to help them bring their vision to life. We spent a year with MPL refining and building their brand. Print, digital and display items were designed to support the brand across all communication mediums. As well as providing the design work, we also produced, printed, delivered and installed all of the print, trade show and large format components. We provided full service, from concept through to final delivered and installed work.
Results
The campaign won the John Cotton Dana Award for Public Relations. After 12 months of development and collaboration with the Milton Public library, the brand campaign was submitted to the American Library Association for consideration and soon after, it was announced that the campaign had won, along with a cash prize of $10,000 for the Milton Public Library.
Time to celebrate! By Design Graphics was honoured to be part of the creation process that led to this award winning campaign.
Showcase
“Thanks for your help with our re-branding effort. It seems the American Library Association are as thrilled with the end result as we are.”
—Mark Williams, Chief Librarian, Milton Public Library
Did you know?
By Design Graphics has produced 41 quarterly issues of Milton Public Libraries printed newsletter and 9 Annual Reports.